In 2015 Yorkshire Carnegie entered into an exciting new partnership with Asda, that will see the national retailer sponsor the club’s new community initiative to promote healthy lifestyles in schools across the county.
The new ‘health and lifestyle programme will involve Yorkshire Carnegie delivering an educational programme to schools throughout Yorkshire with the support of Asda. The five week programme will initially be delivered in Primary Schools and will focus on healthy lifestyles, balanced diets, hydration and the benefits of physical activity. There will also be visits to the school’s local Asda store where they will learn more about understanding food labelling and making healthier food choices.
As well as the educational delivery in schools, Yorkshire Carnegie will work with their affiliated community clubs in Yorkshire to encourage children who have been engaged with the sport to continue their interest by joining their local team.
Speaking about the programme, Yorkshire Carnegie’s Academy Director Andy Rock said: “We are delighted Asda have come on board to support this new initiative. We have worked hard on devising a programme, alongside Asda and our club nutritionist Debbie Smith, which we hope will be both engaging and valuable to the school children.
“As a long term outcome of the project we also envisage that it will support the development of Rugby Union at grassroots level and beyond. With the Yorkshire Carnegie Academy satellites across Yorkshire we aim to identify and develop the many talented players we have in the county and we believe this project will complement this and further demonstrates our commitment to helping advance the game across the county.”
Richard Mason, Asda’s Senior Manager for Community said “We’re really excited to be involved in this new partnership with Yorkshire Carnegie promoting healthier lifestyles to school children across the region. We’re also looking forward to welcoming local school children into our stores with their favourite sports stars educating them into making healthier food choices.